Ikea logotyp
It has become a shopping destination for millions of people wanting better everyday life furniture and decor. Over the years, he began selling stationery, fish, frames, and, finally, furniture. The circle of the original logo was transformed to become an oval. It looked a little more like the one we know today. It seems that no matter where you go in the world, this Swedish company is not far away.
His main inspiration for his furniture was the FFF motto, functionality, form and ease. This is proof that you don't need to change everything when redesigning your logo. One wonders why IKEA decided to use brown for its logo as it is not a color widely used for branding. Although they tried different color combinations over time, it was really the use of blue and yellow that helped them create a strong and recognizable brand image around the world.
Finally, the serifs at the end of the letters were softened. This created a look that the outer shape of the logo was a little squarer and not as long. However, it was only a small change and not a new logo made from scratch. The first utgåva was much different from the current one. This logo was initially in black and white, but in it became red and white for a year. Simplicity is often best. This time, the name of the Swedish company was written in square capital letters.
Other than that, the red coloring turned to brown. In , he launched his first catalogue to meet the growing demand of his customers. This is actually one of the redesigns of the gods year. The colors were kept, and the dimensions, spacing, and serifs were changed. But why did IKEA choose yellow and blue for its visual identity? The whole thing was put in a frame creating the shape that we know well. Let's take a closer look today!
The major difference with the current logo was that everything was tilted. Then, in , the company opted for blue and yellow for its logo which are the colors still used today.
The Evolution of the IKEA Logo: A Journey Through Time and Design
What do the cities of Dresden, Montreal, Gwangmyeong and Seattle have in common? If you are a designer, you might ask yourself what font is used for the IKEA logo. In , after different versions and variations, we finally got the logo that would serve as the foundation for IKEA's upcoming logos. Ingvar had an entrepreneurial spirit at a very young age; at 7 years old, he sold matches, delivering them by bicycle.
In , he converted a workshop into his first showroom. Have you ever wondered about the meaning of the four letters in the name or where the IKEA logo came from? By , IKEA had a new logo. The reason is quite simple: it is an homage to the Swedish flag. In addition to being important cities in their respective countries, they are four cities that have IKEA stores! The first inspiring element of the IKEA logo is most certainly the choice of colors.
In , there were stores across the globe Although most of the products are not made in Sweden, they have a Scandinavian touch that has made the company, its products, and affordable prices famous. Then the inner oval shape was reworked to be a little rounder. Despite what you might think, the IKEA logo has not always been blue and yellow. Created in , the original IKEA logo was round in shape and dark red. According to our page on the meanings of colors , brown is often associated with solidity and stability, in addition to being a very present color in natur.
Unfortunately or fortunately in our case , this emblem was only used for one year. It is important to mention that most of the company's furniture at that time was made of wood.
The IKEA logo – history and design
At first, it is a bold typography using very light serifs and upper case lettering. Did you know that the IKEA logo was changed in ? First, the letters were brought together slightly.